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Helpful ideas. Squeaky value.
Helpful ideas. Squeaky value.

Every course is built with some idea of who's going to take it. The problem is that idea is often wrong. Getting clear on who your learners actually are — not who you assume they are — changes everything about how you design a course.

You can build a technically solid course and still miss the mark completely. It happens when you design based on what you think learners need instead of what they actually face. Here are eight things to watch for before you start building.